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How Much Does A Social Media Manager Cost?


The reason you’re on Google searching for Social Media Managers (SMMs) is that you’re fed up doing it yourself- either that or you haven’t started yet. The value of someone who runs your Social Media accounts is enormous. This person handles your online reputation, which can either make or break you. It’s a big job.


Most times. Social Media Managers wear a lot of different hats. Their skillset expands through content marketing, content creating, writing, editing, and much more. Social media goes way beyond scrolling and there's a lot that goes into managing different accounts. There are different platforms (Facebook, Instagram, TikTok, Twitter, Pinterest, LinkedIn, Youtube), planning posts, creative writing, staying on top of trends, and much more.


People expect (and want) an SMM to do most of their digital marketing so they don’t have to hire multiple people. The cost of an SMM can vary widely depending on a number of factors, such as the experience level of the manager, the scope of the work, and the location of the business.




In general, the cost of an SMM can range from around $500 to $5000 or more per month. Some managers may charge a flat rate per project or per hour, while others may charge a monthly retainer fee.


It's important to remember that the cost of an SMM should be weighed against the potential return on investment (ROI) for the business. A skilled social media manager can help a business build a strong social media presence, engage with its audience, and drive results such as increased website traffic, leads, and sales.


When considering the cost of an SMM, you should also factor in any additional costs such as graphic design or advertising spending, as well as the time and resources required to collaborate with the manager and provide input on content and strategy. Some SMMs dabble in design, running ads, and much more, while others simply stick to the basics of social media management.


Ultimately, the cost of a Social Media Manager depends on your specific needs for your business and the level of expertise and experience required to achieve your social media goals. Get quotes from different Social Media Managers and compare their skill sets to each other. You want a Social Media Manager that fits your business the best, and Google is a good start.

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